Kylie Jenner

Kylie Jenner’s line is developed around the products that Kylie personally loves and uses every day. The goal is to make Kylie’s “glam” accessible to her fans while adding that extra “Kylie touch” with distinctive packaging design elements that reflect Kylie’s vision, interests, and notable life events and collaborations that mirror Kylie’s meaningful relationships. Kylie Jenner was exclusively launched in Matas and Kicks in October 2021 and is one of the newest brands to the Sæther family.